When developing the core values for Sista Spectacular, we wanted to be as authentic and genuine as possible. The goal is to teach our daughter that social responsibility and lifting up others is more important than the money and fame.
The "Core Values" of Sista Spectacular were chosen based on the "Life Lessons" her mother and I want my daughter to take away from this experience of starting and operating a business. When there is a decision to be made the "Core Values" are referenced along with an explanation of the importance (She does the explaining).
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